About

The people on your product have done this at scale before.

Led by veterans of CNN, McCann New York, WebMD and The Weather Channel. We've launched products from the ground up that drove tens of millions in revenue, and built the roadmaps that kept them growing after launch.

Experienced.
Practitioners across product, UX, engineering and creative
No Middlemen.
The person in the kickoff is the person doing the work
The team
  • Headshot of a smiling man with dark hair, a beard, wearing a black suit jacket and black shirt, in an indoor setting with a dark background and some blurred foliage in the foreground.

    Narain Bala

    FOUNDER

    Narain Bala leads Product On Point, driving ROI with scalable websites, apps, and SaaS products.

    A former CNN, WebMD, and Sprint product executive with a Georgia Tech MBA and dual tech master's


  • Smiling woman with long dark hair, wearing a black blazer, in front of a dark green wall.

    Lauren Demarest

    CREATIVE DIRECTOR

    Lauren Demarest leads Product On Point's content team, including branding, design, marketing, and storytelling.

    A 14-year ad veteran and former Estee Lauder creative director who drove global McCann campaigns

  • A smiling woman with long, curly brown hair, wearing a black blazer, against a dark green background.

    Maryam Choudhury

    UX RESEARCH

    Maryam Choudhury leads Product On Point's UX research, crafting intuitive web and app interfaces.

    A 10-year design veteran who has crafted digital products for Google, Microsoft, IBM, and Clorox

  • Smiling woman with glasses and long dark hair, wearing a black coat and patterned scarf, indoors against a dark background.

    Sandhya Srinivasan

    MARKETING & CREATIVE

    Sandhya Srinivasan specializes in marketing at Product On Point, crafting Go to Market and Social campaigns that drive growth.

    A University of Michigan design master's graduate skilled in UI, content, and campaign execution

How we we work

Small enough that you talk to the people doing the work. Senior enough that they don't need managing.

Every engagement is run by a practitioner, not an account manager. That keeps the loop between a decision and its execution short, which is the only real way to compress a timeline.

We bring specialists off our bench when a project needs them — engineering, video, research — and take them off when it doesn't. You pay for expertise while you're using it.